Archive for July, 2016

My Life sold to Italy !

Thursday, July 28th, 2016

While the French REMAKE is now in post production for M6 (with big star Franck Dubosc), a big Italian production company has bought the rights to produce it in Italiano !
2 168 400 viewers !!! (in a market of only 7 million people / French-speaking Canada ) watched the first episode of the 3rd Season of « My Life » !

Target 18-34 years old : a record 52% for « My Life » (while the average market share of the network (TVA) is only 24% !).

« My Life » (32x 30’) follows (fiction) the crazy life of Martin Matte, a famous stand up comedian in Canada (and you can adapt it with a local celebrity for your market)