Archive for August, 2012

Sisters de Wit (37 x 50′) to launch today in prime-time in Belgium / 6 (!!!) times the market share of the channel on WOMEN 20-34 years old !

Tuesday, August 21st, 2012

After a successful launch on the French pay Tv station Canal+ and after a first launch on RTL-TVi (leading channel in French-speaking Belgium), « Sisters De Wit » (37 x 50’) will launch today on the Belgian Tv station STAR : the series will be shown every Monday & Tuesday in PRIME-TIME : click on the links below to watch the series, and the video starts directly.

« Sisters De Wit » (37 x 50’) is a drama series following the young and beautiful sisters De Wit, who manage to conquer a high place in the dairy industry – in their very own, very feminine but powerful way. They are, so to speak, the Dutch Charlie’s Angels!

While the average market share of NET5 is 5,3%, « Sisters De Wit » (37 x 50’) is able to reach :

31,8 % on the target Women 20-49 years old (vs 5,3% for NET5)

21,4 % on the target Upper Classes 20-49 years old (vs 5,3% for NET5)

22,4 % on the target Principal Buyers 20-49 years old (vs 5,3% for NET5)

And don’t forget : it’s a very interesting Series for advertisers : « Sisters De Wit » (37 x 50’) is the Series Unilever, Kraft Jacobs, Danone, Nestlé,… need to sell their milk products (yoghurt, cheese, milk or ice cream).

100 000 visitors for the “COPS MAASTRICHT” Fan Day // 75 x 50′ available

Friday, August 17th, 2012

The new « Cops Maastricht » FAN DAY will be held on Saturday September 1st in the Dutch city of Maastricht. People will be able to meet the cast & crew of the MOST SUCCESSFUL series in the Netherlands and to have a look behind scenes. Last year, the FAN DAY attracted 100 000 visitors !!!!

Season 6 of « Cops Maastricht » (75 x 50’/ Eyeworks) seduced a few weeks ago on the Dutch network NEDERLAND 1 an average of 1,7 million viewers… IN FRONT of the hit format « THE VOICE » (from Talpa’s John de Mol / format sold to more than 30 countries, including BBC, TF1 (France), NBC (USA),…).

Season 7 is now shot in Maastricht and will broadcast soon in PRIME-TIME.

CRAZY COW at Mipcom in Cannes

Monday, August 13th, 2012

CRAZY COW will be at Mipcom in Cannes from Monday October 8th until Thursday October 11th. The Belgian distribution company will meet broadcasters and production companies to discuss partnerschips on a variety of content.

http://www.mipworld.com