« Sisters De Wit » (37 x 50’ /produced by Eyeworks & broadcast on NET5) is drama series following the young and beautiful sisters De Wit, who manage to conquer a high place in the dairy industry – in their very own, very feminine but powerful way. They are, so to speak, the Dutch Charlie’s Angels!
While the average market share of NET5 is 5,3%, « Sisters De Wit » (37 x 50’) is able to reach :
31,8 % on the target Women 20-49 years old (vs 5,3% for NET5)
21,4 % on the target Upper Classes 20-49 years old (vs 5,3% for NET5)
22,4 % on the target Principal Buyers 20-49 years old (vs 5,3% for NET5)
And don’t forget : it’s a very interesting Series for advertisers : « Sisters De Wit » (37 x 50’) is the Series Unilever, Kraft Jacobs, Danone, Nestlé,… need to sell their milk products (yoghurt, cheese, milk or ice cream).